How to use Gravity Forms in WordPress

A form builder is a necessity for many WordPress sites, whether you want to include a contact form so visitors can get in touch with you, a signup form for a newsletter, or a survey to gauge the user experience. You may be familiar with the Gravity Forms WordPress plugin, which we highly recommend.

How to use Gravity Forms in WordPress gf main

Although there are many free WordPress plugins like Bit Form Pro, Happyform Pro, Divi Form Builder, Nex Form Builder, Formidable Forms Pro, FormCraft and ARForms: WordPress Form Builder Plugin, their features are frequently basic and constrained. While you can customize your forms and manage the data you receive from completed forms much more easily with premium form plugins like Gravity Forms,

What is Gravity Forms?

Create forms to display on your website using the premium WordPress plugin Gravity Forms. This plugin makes it simple to add surveys, quizzes, and contact forms to your website. It is well-known for features like routing, which sends form submissions to email addresses specified in the form submission’s contents, and conditional formatting, which automatically shows or hides specific questions based on users’ responses to prior questions.

In the world of WordPress form plugins, Gravity Forms has been around for more than ten years and has established itself as a reliable brand. Learn how to set up Gravity Forms on your website and utilize all of its features in this post.

Gravity Forms with WP Rocket

Speed up Gravity Forms with WP Rocket

How to Use Gravity Forms

  • Download gravity forms.
  • Upload the Gravity Forms plugin to WordPress.
  • Install and activate the plugin.
  • Add the license key.
  • Configure the general plugin settings.
  • Create a form.
  • Add the form to your site.

1. Download Gravity Forms.

After purchasing a Gravity Form, you will be able to download the plugin as a .zip file. Save this .zip file to your desktop.

the gravity forms wordpress plugin download page

2. Upload the Gravity Forms plugin to WordPress.

In your WordPress dashboard, select Plugins > Add New. Click Upload Plugin, then locate the Gravity Forms .zip file on your computer to upload.

Upload page for uploading Gravity Forms to WordPress.

3. Install and activate the plugin.

After you have uploaded file, select “Install Now” and then”Activate Plugin.”

Install page for installing and activating the Gravity Forms WordPress plugin.

4. Add the license key.

Gravity Forms provides a license key upon purchase that grants access to the full plugin functionality, including support, automatic updates, and add-ons. To find your license key, log into your account on the Gravity Forms website and select Your Licenses.

Copy the license key, then return to your WordPress dashboard. In your dashboard, choose Forms > Settings. Under the general Settings tab, paste in your key in the “Support License Key” section, then click Save Settings at the bottom of the page.

the general settings tab in the gravity forms wordpress plugin

5. Configure general plugin settings.

Once your key has been validated, you can configure several general plugin settings on the same page.

These settings include preferred currency for payments, error logging, and automatic background updates. Automatic background updates are convenient, as they ensure your installation of Gravity Forms is the latest and safest version.

Toggle these settings to your liking, then click Save Settings at the bottom of the page.


6. Create a form.

Once you’ve successfully installed the plugin and chosen your settings, you’re ready to create your first form.

In your dashboard, choose Forms > New Form. From here, you’ll add a title and optional description to your form.

the title and description prompt int he gravity forms wordpress plugin

Then, you’ll enter the form editor, where you can use the drag-and-drop builder, fields, and customization tools to create the form you want.

the gravity forms form builder screen

7. Add the form to your site.

When your first form is complete, you can add it to your website. Navigate to Pages on your WordPress dashboard, then either select Add New or choose an existing page.

In the page editor, there is an “Add Form” button above the visual editor. Selecting this button reveals a drop-down menu with your forms. Select the form you just created and click Insert Form.

Add a form to your site with Gravity Forms, the WordPress plugin.

Click Update for the page, then visit your website to view the new form on the page.

Gravity Forms Plugin Features

Numerous features provided by the Gravity Forms plugin make it simple and convenient to use your WordPress lead forms. Here are some exceptional features to improve user submissions and elevate your forms:

Form Editor

The drag-and-drop Gravity Forms builder interface is simple to use. You can quickly add new fields, choose different types of fields, and reorder the fields in the form editor. You can collect just about any information you require thanks to the plugin’s wide variety of form field types, which range from simple text input to captchas to pricing fields.

Email Forwarding

Gravity Forms can route submissions to specific team members once users begin filling out your forms, depending on the form’s content. Imagine you run a pet-grooming business where each employee has a niche animal. You might provide a form where potential clients can indicate the size of the pet they want groomed (e.g., dog, cat, rabbit). If a customer chooses “rabbit,” their submission will be sent to the employee’s email address who specializes in caring for pet bunnies. Your program might be less cute but just as useful.

Conditional Logic

The most well-liked feature of Gravity Forms, conditional formatting, enables you to show or hide particular fields based on a user’s response to or selection of a particular field in the form. For instance, if a field asks, “Do you have a pet?” and the respondent chooses “Yes,” a new question appears asking the respondent to choose from a list of the different types of pets they own. The list field remains hidden if the user chooses “No.”


You can insert pricing fields in Gravity Forms in order to accept payments, which is another well-liked feature. You can easily and securely collect payments directly from your form thanks to Gravity Forms’ integration with services like PayPal, Stripe, Square, and more.

Data Export

You can export data as an Excel spreadsheet if you need to save form responses. If you are collecting data from your forms over an extended period of time, this is especially helpful. In order to make changes and boost sales, Gravity Forms also provides conversion data that allows you to quickly compare the number of submissions you are receiving to the number of people viewing the form.

File Uploads

The ability for users to upload files during form submissions, including images or documents, is a notable advanced feature of Gravity Forms. Gravity Forms can manage user-generated content if you allow it. You can create a form that website visitors can use to submit WordPress posts.


The top marketing automation, cloud storage, payment processing, analytics, and messaging platforms are all integrated with Gravity Forms. HubSpot, Slack, MailChimp, Stripe, and Constant Contact are a few notable integrations. Paid Gravity Forms add-ons are used by users to integrate applications; check the add-ons library to see if it is compatible with your preferred tools.

Use gravity forms to engage your audience.

Forms are a crucial factor to take into account when developing your WordPress website in order to gain your visitors’ trust and market to them effectively. Investing in a high-quality plugin will ensure that your data collection is efficient and user-friendly. Gravity Forms, a potent plugin that will upgrade your forms, is what we advise because of this. It allows you to completely customize each form, including who receives the responses, who the user sees, and what they can submit. Gravity Forms can assist you in creating sales forms, simple contact forms, email sign-up forms, and more for your WordPress website.

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